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Carlos de la Lama-Noriega

Coliving: You don’t have a booking process; it’s a sale process!!

Your leads are not one click away from booking your space. You must filter them first and then chase them! It took me some time running Startup Embassy to understand that what I had thought was a booking process was, in fact, a sale process. The first challenge

Carlos de la Lama-Noriega

Why I Hate Airbnb

A Coliving Operator’s Guide to OTA Usage I generally don’t depend on Online Travel Agencies (OTAs) to fill my coliving space. In fact, my goal is to completely remove them from my sales process. I have previously written about the inefficiencies they bring to your operation. Now, let’s

Rocky - Drago
business model
Carlos de la Lama-Noriega

How a Competitor Tried to Shut Down My Coliving Business

…And Failed This actually happened many years ago when an unknown competitor tried to close, not only my hacker house but all of them in Palo Alto. He succeeded in closing all of them— except mine. I like to focus on growing my business and community instead of